Andy and Pieter Pot merge into a unified zero-packaging online supermarket

Vesper Ventures and NXT Support the Merger of Andy and Pieter Pot to Build a Leading Zero-Waste Online Supermarket in the Benelux

Vesper Ventures, acting as strategic advisor, and NXT, as investor, are proud to support the merger between Belgian zero-packaging beverage platform Andy and Dutch sustainable grocery pioneer Pieter Pot.

The combination creates a unified platform serving over 20,000 customers across Belgium and the Netherlands and a team of 35 employees. Together, the companies offer more than 1,500 products delivered in reusable glass bottles and jars, collected and reused through a closed-loop logistics system.

The merger marks a significant step in accelerating the transition toward a circular, packaging-free grocery model in the Benelux. By combining logistics, procurement, and operational expertise, the companies strengthen their path to sustainable and financial profitability while maintaining their distinct and trusted brand identities.

“This transaction truly demonstrates the power of the NXT network. The deal was made possible thanks to the support of numerous senior experts within NXT: professionals in finance, IT, logistics, and e-commerce, whom I would otherwise never have had access to. Their expertise and hands-on involvement were instrumental throughout the dealmaking process. With Vesper Ventures acting as strategic advisor, we were able to bring together the right knowledge and experience at the right time to successfully complete this investment.”

Maxime Carpentier - Strategic Advisor Vesper Ventures & NXT Member